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OCL Freight Company, a leader in freight and logistics services, came to us with the need for a complete website redesign to better serve their clients and streamline their business operations. The company wanted to modernize their website while also implementing a custom tracking system to allow clients to easily track shipments and manage logistics in real-time. The goal was to create a professional, user-friendly site that would improve customer satisfaction and reinforce OCL Freight’s reputation for reliable, global services.
Client
OCL
Service Provided
UI/UX, Shipment Tracking Custom Java
YEAR
2024
The Goal:
The main goal of this project is to create a sleek, functional website that: Incorporates a custom tracking solution for clients to easily monitor and manage their shipments. Streamlines the user experience by providing easy access to OCL’s services, including freight forwarding, logistics, and shipping management. Enhances the company’s credibility by presenting a modern, professional online presence that reflects their global expertise and commitment to service excellence.
The Challenge:
Outdated Website Design: The existing website was not only visually outdated but also lacked essential features like real-time shipment tracking. Complex User Experience: Clients struggled to navigate the site and find the services they needed quickly. Tracking System Limitations: The company’s old tracking solution was basic and didn’t offer the advanced features or customization that clients needed for efficient shipment management.
The Results:
We are currently working on a solution that addresses the company’s unique needs, which includes: Custom Tracking System: A tailored, real-time tracking solution integrated into the website, allowing customers to easily track their shipments, receive status updates, and manage logistics efficiently. Modern, User-Friendly Design: A fresh, professional look with an intuitive layout that highlights OCL’s services and makes it easier for users to navigate the site. Improved Customer Engagement: Tools like online quote requests, customer support access, and order tracking improve client interaction and satisfaction. Mobile Optimization: A fully responsive design, ensuring that clients can access the site and track shipments seamlessly from any device.
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